The fathers of the fitness industry Joe and Ben Weider battle anti-Semitism, conventional wisdom and extreme poverty to launch the fitness industry as it is known today. Along the way they champion women's rights, sexual freedom, fight discrimination in all forms, and discover a guy named Arnold Schwarzenegger. Against all odds they launched the gym movement and created an empire that changed the world.
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MPAA rating: PG-13; thematic elements, language, some suggestive content, and brief violence.
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