Social Media Marketing

Social Media Marketing

Book - 2018
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Sage Publications

**Winner of the TAA 2017 Textbook Excellence Award**

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” — TAA Judges Panel


Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel

Social Media Marketing
 was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce
The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

Suitable for modules and courses on social media marketing.

Topical Term: Social media
Online social networks
Internet marketing
Publisher: Los Angeles : Sage, [2018]
Edition: 3rd edition
Copyright Date: ©2018
ISBN: 9781526423870
1526423871
Branch Call Number: HF5415.1265 .T884 2018
Characteristics: xxi, 423 pages : color illustrations ; 25 cm
Additional Contributors: Solomon, Michael R.

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