Build A Bridge, Seek the Truth, Change the WorldBook - 2007
The Washington correspondent for Al-Jazeera offers a look at the controversial news agency and explains how the West can utilize it effectively to relay a positive message to the Arab public and to improve America's image in the Middle East.
Blending his riveting personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.
Blackwell North Amer
When the United States invaded Iraq, Texas Marine Josh Rushing was posted to an unconventional battlefield: the U.S. media center in Doha, Qatar, which housed all the important news networks covering Iraq. As a media officer, Rushing was given talking points and soon found himself providing reporters with the White House spin on the war. But when he was appointed to act as point person for Al Jazeera, the largest Arabic-language news channel in the world, everything changed. Through his conversations with Al Jazeera reporters, Rushing became acquainted with the nuances of Arab identity and the range of political opinion in the Arab world. Paradoxically, this knowledge and sensibility led to his silencing by the Pentagon, his early retirement from the Marines, and, eventually, a new career with the English-language news channel, Al Jazeera International.
In Mission Al Jazeera, Rushing blends his personal story with fresh insight on the cultural misunderstandings rampant in the current war on terror. As the world becomes increasingly skeptical of Western foreign policy. he explains, we have to interact with the international media to reach the people that are most hostile to us. He takes us inside Al Jazeera's offices and programming that challenges preconceptions both in the West and in the Arab world. As Al Jazeera reaches beyond its Arab-language audience to conquer the English-speaking world, Rushing alerts us that it's time to tune in and engage.
The Washington correspondent for Al-Jazeera offers a behind-the-scenes look at the controversial news agency and explains how the West can utilize it effectively to relay a positive message to the Arab public and to improve America's image in the Middle East. 75,000 first printing.